UNIFYING A VISUAL LANGUAGE

As part of the brand redesign for El Gordito burger patties, we were tasked with updating the brand mascot’s artistic strokes. All parts were synthesized with one artistic language, made clearer, and streamlined for digital use.

His personality was extended with various poses, attires and traits to further his presence, such as in social media.

 

estudio interlínea
A multidisciplinary design studio located in San Juan, Puerto Rico.
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